.:: An entire novel is being made available by SMS

A Chinese writer, Qian Fuchang, has cut down his novel ('Outside the Fortress Besieged') into bite-sized chunks for transmission by text message.
The novel has sold well in full book form but now, as the BBC reports, "the work has been cut down to 4,200 characters and will be distributed as 60 chapters of 70 characters each.As well as getting the novel in SMS chunks, Chinese mobile phone users can choose to have it read to them over the phone or they can read it themselves on a webpage for mobiles".
Geniale!